The Elowen | Midnight Bloom Maxi Dress is designed for women who want to make a beautiful, effortless statement. With its deep navy base, dramatic peony blooms in hot pink, blush, and lavender, relaxed batwing sleeves, and a flowing maxi length, this best-selling dress is as comfortable as it is breathtaking, the perfect piece for any occasion where you want to feel completely and utterly stunning.

Throw it on, step outside, and let the Elowen do the rest.

Why You’ll Love The Elowen | Midnight Bloom Maxi Dress

• A floral print that commands the room — The dramatic oversized peonies in hot pink, blush, and lavender against deep navy create a stunning, show-stopping look that needs absolutely nothing else.
  
  
• Batwing sleeves that drape beautifully — The relaxed batwing silhouette flows elegantly over the arms and body, creating a graceful, flattering shape that feels as luxurious as it looks.
  
  
• Effortlessly flattering on every body — The relaxed kaftan-style silhouette skims and flows beautifully without clinging, no adjusting, no overthinking, just pure effortless elegance.
  
  
• From evening dinners to special occasions — Wear it with heels and gold jewellery for a show-stopping event look, or style it with flat sandals for a chic, relaxed summer evening.
  
  
• Luxurious microfibre fabric — Crafted from premium microfibre for a weightless, fluid drape that moves beautifully and holds its deep, vivid colours wash after wash.
  

MOVING SALE ENDS TONIGHT – UP TO 70% OFF